The CliffSide was born to embody a movement that empowers that of risk taking.
CliffSide London (CSL), was planned in early 2019. The launch took risk, dedication and failed projects - until we were finally ready. So we then launched officially in 2020.
The phrase "From The CliffSide" is referenced to represent a "Risk Taker".
"When taking a risk, there is always a chance of success. Grasp on that chance, and if it doesn't work, try again. Keep doing it until you succeed."
- Arthur D, a close friend to the founders of CliffSide London.
To allow your mind to transition to the mindset of an individual that's willing to make calculated risks, you now have acquired the skill to learn from losses.
"That Was A Lesson Learned, Not A Loss." - An Old CliffSide Design
To be a risk taker not only allows you to be open to the chances of anything happening. It gives you the rest of mind. When you believe you've tried something to the best of your abilities and have made a calculated risk towards that, you come to the agreement with yourself, leading to better mental stability, and a healthier life.
From donating profits & CliffSide pieces to children in need where they don't have the right environment or tools to risk successfully, to creating designs that manifest your potential as you wear it, boosting your confidence as you progress through your daily tasks, it stems here, and we made sure of it. Made "for and from the CliffSide itself."
By investing into pieces that represent this mindset, you are slowly transitioning your mind to accept that of risk taking, due to these manifests, representations and causes.